Field marketing is a very valuable tool in today’s digital age, wherein brands are in constant battle to garner the attention of consumers across all available mediums. In simple words, field marketing is about establishing face-to-face communications with consumers and other audiences, whether it is in retail stores, events, or public spaces. It encompasses a gamut of activities that include product demonstrations, in-store promotions, brand activation, and sampling. While mass communication is about the masses, field marketing agency is about the meaningfulness of personal interactions. It