A data audit is the process of examining business data to determine its quality, accuracy, security, and usability. During an audit, different types of data may be reviewed, including customer details, product information, transactions, employee records, website data, and reports.
The goal is not just to find errors. A good data audit also helps businesses understand where data comes from, how it is stored, who can access it, and whether it is being used correctly.
For example, if a business has thousands of customer records, some records may contain incorrect email addresses, duplicate entries, incomplete information, or outdated contact details. A data audit can identify these problems so they can be corrected.